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Transcript:
Jabez Roberts:
Welcome to Zeilhan’s Podcast, where we believe in the power of using the internet, software and technology to achieve online business success. Today you are listening to episode one of Online Business Systems on Zeilhan’s Podcast, where we will be looking at why we started, why did we start Zeilhan and why are we now doing a podcast, YouTube content and aggressively pursuing media? And more importantly, how does this help you make more money and run a successful business? As Simon Smith explains in his New York Times bestselling book, start with why. In order to truly motivate, inspire, captivate, and move forward with people towards a common goal, it is important to start with why. And why is this? It is important to start your process of sales, marketing, hiring, management or even leadership with why you do what you do. You see, people buy and connect with why you do something, not what it is that you do. You see, Martin Luther had the high of a dream speech, not the high of a plan speech. He started with Why. He had this idea people buy from you, they join your cause and support you because they believe in the reason you do what you do. What you do is only the proof of why. So I will link to Simon Sinek’s keynote speech in the description where you can also go ahead on YouTube and listen to that keynote speech on Why. You should start with why? I read the entire book for our avid readers. You can find a book on Amazon. Well, it is a bestseller, so pretty much easy to find. So let’s ask the grand question that will lead us off for today why did we start a podcast? And why is the first show to air on our podcast called Online Business Systems? Very quickly, before we get started, I’d like to introduce myself. I am your host today, Jabez Roberts. I am also the founder and CEO of Zeilhan Systems Limited. I will be your guide for this episode of Online Business Systems. Episode One why did we start? This episode of Online Business Systems is brought to you by none other than Zeilhan Systems Limited. Zeilhan is a company I founded in 2018 because I believe the internet, technology and software has the ability to make your business successful. Over the years, Zeilhan has helped many businesses and entrepreneurs get their businesses set up online with a website and marketing strategy tailored for their success. Today, Zeilhan has an offer to help startups and businesses low on a marketing budget get an online presence. That is what optimized for their success, as well as large corporations looking to stamp their footprint as a leader in their industry, markets or the world. Today we’d like to introduce the Zeilhan Startup Kit. For a starting price of $49 per day, our team will design and develop a conversion optimized website for your business, complete with lead generation tools to grow your email list and revenues. You’re also given a PPC campaign from Google, Meta or Facebook, TikTok, LinkedIn or any other platform that is best suited for your business and goals and that is completely designed, optimized and managed by our team. Once every month, we sit down in a meeting and update you on our progress of helping you achieve the twelve month smart goal we set when we started working. Now, you might be wondering what is a smart goal? In future episodes, we’re going to discuss smart goals in detail, how to set them and how to make the best of them in achieving not just your business goals, but personal goals as well, but really quickly. Smart goal is basically a type of goal that is set, that is specific, it’s measurable, it’s achievable, it’s realistic and has a timeline. Now, having these conditions make it more likely that you’ll achieve this goal. We’ll discuss this more in future episodes. Your smart goal can be as simple as a 20% increase in revenues or an additional 20 clients in the next twelve months. By doing this, our team and your business goals are always aligned so that at the end of our twelve months of working together, your business achieves its goals and we have another happy client. Your website will be hosted, managed, designed, developed and kept functioning at 100% by our development team. While our marketers ensure that it is taking you closer to your goals, our partnership with global website security giants Curry ensures that your website is always safe and protected 24/7 by AI and an expert website security team. For the price of a Facebook ad marketer, which is pretty much $1,500 per month, you will have an expert team of web developers, website security specialists, online marketers and business development strategists working to ensure your business succeeds. Visit startup zelhan.com So that’s Startup Zeilian.com with a link in episode, notes or description if you’re listening on YouTube to find out how you can get started today, the first twelve customers will get up to a jaw dropping 20% off the entire year subscription to their Zeilhan Startup Kit that equates to $6,000 saved or over two months free for your Zeilhan Startup Kit. If you are among the first twelve customers, that means that instead of paying $1,500 per month, you will pay $1,350 for 10% reduction on the entire year, which is pretty much over a month free. And that is for the Startup Plan. The Pro plan You get 20% off entire year. That’s $500 per month, $6,000 savings for the year. Only twelve spots remain, so ari and sign up before the discounted spaces fill up. Just visit the link in the description and click Get Startup Kit to get one of twelve discounted spots so you can go to Startup zeilhan.com to get started. Why did we start? And there are a few reasons why we started Velhan, why we started a podcast, why we are going aggressively with our blog content on YouTube, email marketing, social media and the like. The first reason, and this is a major reason I bring up with clients is that business and consumer behavior has changed. So here’s what you need to know, just a few statistics from research, and I’ll quote most of the sources. It says that 55% of people will search online for reviews and recommendations before making a purchase. 47% will visit the company website and 26% will check out the physical store with 23% of people talking with friends and family. And this is a research done by KPMG. The reason why it is important, though, is because when I was younger can’t believe I’m old enough to say that, but when I was younger, when you wanted something, you asked your friend or your family, where will I get this? At what price? Who is good to buy from? Now, only 23% of people are going to talk with friends and family before they make a purchase. That means that word of mouth is not the way to grow anymore. It’s a small part of your success strategy, but it’s not by any means the be all, end all. Next statistic. The top five things that influence buying decisions are lowest price, enhanced delivery options, ease return policy, payment options, and ability to see inventory, availability and information about a product or service. Now, that simply means that if you are open for 8 hours nine to five or 12 hours, seven to five or maybe even 14 hours, there’s still time where someone interested in your business cannot get your price, cannot learn how to have their product delivered. They don’t have any information in your return policy, no payment options and no ability to see if you actually have what they want. They have to wait. And most likely they have to visit to get all that information during business hours. We solve all of this with our online business systems, and we’re going to discuss that a bit more. It says that it is estimated by the year 2040 or 2014, 95% of purchases will be through Ecommerce. Now, we all know Amazon, we love Amazon, we use Amazon. We don’t need to touch on this too much. Matter of fact, when you want to buy something, most people go to Amazon. The reason people, and that’s by Nasdaq, by the way. That’s a research by Nasdaq, the statistic. It says the reason people decide to buy include competitive pricing, that’s 36%. Preferred website Amazon 30%. The best delivery options and price, 17%. Stock availability 14%. And that again is another statistic that supports what we previously discussed. So what does this mean? This means that you can’t build it and they will come anymore. Because only 23% of people, not 23%, but 26% of people will actually visit the physical store. Most people, which is 55% of people are going to go online. That simply means that if you have a store and you do not have an online presence for it, or you have a business and you’re not online. So when someone goes to Google and they search, for example, plumbers near me, and you’re a plumber and your plumbing company does not appear in the search because you don’t have a website and you have no Google presence, whatsoever. No social media. That simply means that 55% of people searching for your business, your service, your products and services and businesses like yours cannot find you. The solution is that you need to be online, right? So, I always tell my clients, social media that is a Facebook and Instagram account. TikTok these days is not the answer. And it’s very simple. A lot of times you go on social media, you spend a few thousand dollars over a few years growing your audience, developing your account, posting content, and a policy change on the platform causes you to lose your entire years of work and investment. Or you have, let’s say, 10,000 followers and you post something, but only 100 people get to see it because what’s called organic reach to clients. Now, if you want to get back in front of your 10,000 followers that you spent years and years growing, then you’re going to have to pay. And that’s not very convenient. And at any point, they can remove your account. And that’s that. You have no say in what you can query it, but that doesn’t necessarily mean that you will get your account reinstated. So social media is not safe, but it’s definitely something that needs to be considered. Additionally, you want to be able to be found on Google since over 90% of searches, over 90% of online searches are conducted on Google. And that is because 55% of people will search online, right? So having a store, having a business, and not being online is a recipe for a disaster. So we’re going to go on to .2 because we’re leading somewhere here. There’s only one right way to run a successful business today, and that is that you need online visibility, which is what we’ve been touching on briefly. Some more statistics. 19% of small business owners without a website believe that their business would grow by 25% in three years or less with the benefit of a website. At the same time, 46% of small businesses didn’t have a web presence in 2018. 59% of millennials will head to Amazon, which is what I referred to before. So 59% of Millennials will head to Amazon before any other website, making them one of your biggest competitors right off the bat. So think about this. 55%, just 55% of people will search online to check prices and inventory and delivery options and return policies and all of that good stuff before they actually do business. And 59% of Millennials are going to Amazon before any other website. That simply means that even if you have a website you’re competing with Amazon. If you’re selling actual product, and at the same time, if you don’t have a website, that’s how much market you’re missing out on. It says that it is estimated that by the year 2040 95% of purchases will be through ecommerce, and that’s by Nasdaq. And 18% of local mobile searches lead to a sale within one day. So I made an example of a plumber recently where I said, if you’re a plumber and you don’t have a presence online, no social media, no website, no presents on Google, you’re missing out on a lot of market. This is saying that 18% of local mobile searches, so someone has a leak or a faulty faucet and they go online. Plumbers near me. 18% of those local searches will lead to a sale within one day. Now, if you could increase your sale by 10% each day, how much better would your business be? Let’s say that you hear what’s happening here and you want to understand just how this benefits your business, just how this can make your life easier. What are the specific applications for your company, your target market, your ideal client? Here’s what you can do. Go to zeilhan.com. That’s Z-E-I-L-H-A-N Zeilhan. Zeilhan.com. And click get free consultation. Get a free consultation and talk with me and the team, and we will tell you how this can make more money for your business, keep more money in your pockets, and help you to live a better life. General information will be given here, but for a more specific application, talk with our team on a free 15 minutes consultation zeilhan.com. Z-E-I-L-H-A N.com. Our third point on why we started. So we’re going somewhere so we know that the way that business is done has changed. So that’s our first point. Our second point is that there’s only one right way to run a successful business today, is you need online visibility. And we’ve looked at the statistics right now. The third point is most businesses don’t yet know exactly what they need to grow their business through online media. Why do we say this? We do a lot of consultations and a lot of auditing of websites and so on for clients and prospective clients. And I’ve come to the point where I applaud a lot of businesses. Now, we’re in Jamaica. A lot of our clients are Jamaicans. I applaud businesses with a website, even if it’s terrible, because most businesses don’t have websites. But that isn’t good enough, right? So what do we mean by that? Let’s look at some statistics. It says that 25% of small businesses have no idea what their lead generation conversion rates are. Now, we talked about smart goals recently, and we said that something that’s specific or goals that are specific, measurable attainable, realistic and time bound, that’s smart. We’re more likely to achieve those goals than we are to achieve a goal that is just like, okay, I want to get more clients, versus get ten clients in the next four weeks. Another statistics says that the top three most difficult things to do in sales compared to a few years ago include getting responses from prospects, engaging multiple decision makers and closing deals. Now, this means that you can’t just go out there and think that all right, I want some clients, right? And I’m going to get clients. You have to do something systematic and calculated that’s going to help you get those decisions from prospects to actually sign up and start doing business with you. 71% of people don’t trust sponsored ads. So you go on Google, you run some Google Ads and you send it to your home page of your website. 71% of people will see your ad and they won’t trust it. 69% don’t trust advertisements in general because so much misinformation, right? And they believe that the point of the advertisement is to get the sale necessarily to help. And while that is kind of true, that is not the message that we want to send as marketers. As Seth Gordon says in his book, This Is Marketing. That’s the book he wrote. And he says that marketing is best when it’s done for the person, not to the person. And what that means is that if I am a 25 year old male at home, marketed to by, let’s say, Honda, for example, marketed to by Honda to buy family van versus a sports sedan. I am 25, I’m single, I don’t have a family, I don’t have a wife, no kids. Then family van, like a Honda Passport perhaps is not the best thing for me, but on the hardest thing. But this is not an advertisement, by the way. But at the same time, if they were going to tell me to get a nice sports car that would help me to attract a wife or a girlfriend, then that would be a better marketing campaign for me. At the age of 25, single, with no wife, no family, no girlfriend, nothing. So that’s what marketing to and marketing for comes down to. It’s the best message for the right person under the right condition at the right time. And that way you’re received better. And it said that 65% don’t trust press releases. And why would they? I mean, let’s not touch on that too much, but it’s very easy to understand why. So businesses don’t know exactly what their numbers are. They don’t know how to get the clients in. And most businesses, most entrepreneurs will go to Google, will go to Facebook and they will run ads. But most people don’t trust ads and paid advertisements. So we’re having a problem here. Businesses don’t know how to get clients and clients don’t like what businesses normally do, which is they run ads and that’s that. So what is the solution here? The solution is very simple. Solution is that we need a system in place that’s going to do a few things. It’s going to attract your ideal client. It’s going to build a relationship with them because people spend money with who they know, love, and trust. And it’s going to do the right thing at the right time to get a sale and what that means. Right thing at the right time. Well, at one point, the client is going to need a free consultation to get to know your team, get to know your methodology. They’re going to want to know who you helped that was in their position and the results that you got them. And then maybe then they will make the decision to do business with you. Black Friday and Cyber Monday passed a few weeks ago. Most people were looking for sales. They were looking for specials. They were looking for a nice opportunity to save. So at the right time, you should present an offer that is hard for them to say no. We know that there is a way for this to get done. If not, we wouldn’t be here. Zeilhan’s podcast would not exist. Zeilhan would be bankrupt. Because this is what we do, right? We’re going to move on to the fourth point. And then after the fourth point, we’re just going to look at exactly what you can do to get moving in terms of establishing a successful business. The fourth point says that we believe in the power of using the internet, software and technology to achieve online business success. And this is what we pretty much started out with. This is where we led the entire Zeilhan team with. This is why we started. You see, we’re going to start with the statistics first, and then we’ll go into the specifics of Zeilhan. A study by Invika says that 59% of millennials will head to Amazon before any other website, making them one of your biggest competitors right off the bat. And that’s true because right there and then, we know that most people use Amazon. So if people are using Amazon, that means there’s a reason. And Amazon is completely online, minus warehouses and delivery and everything. If Amazon has figured it out before they were a trillion dollar company or a couple of hundred billion today, that means that you can figure it out as well. It’s estimated so this is a research by Nasdaq. It’s estimated that by the year 2040, 95% of purchases will be through Ecommerce. So 95% of purchases will be done online. All right? And that’s by Nasdaq. And 92% of all online feedback is considered positive, followed by 6% neutral and 2% negative. All right, so 92% of all online feedback is considered positive. And I myself am guilty of this. I would refrain from leaving a negative review that would damage a company unless it’s really terrible. And I say, “well, I need to warn people about this so they don’t get burned like I did.” I would prefer to leave a positive review when I’m happy. So there’s that. Most people that’s 47% share feedback on the seller’s website, followed by Facebook 31% brand website 18%. WhatsApp? 17%. So that’s pretty much word of mouth right there. And Instagram 12% on your website. Nearly half of your customers will leave their review. If you don’t have a website, you’re missing out on one of your most powerful conversion tools, which is social proof. Social proof pretty much tells us that it’s good for the goose, it’s good for the gander, works for Tom, John and Harry. It’s going to work for me as well. If you don’t have that tool working for you, it’s definitely working against you because it’s not like if you don’t have it, it’s fine. If you don’t have it, you’re actually losing because it’s reducing your conversion. It’s that powerful of tool for conversions, testimonials reviews, feedbacks, all of those good stuff. Social proof. We’ll discuss that a bit more in future episodes as we have that planned already. We believe in the power of using the Internet, software and technology to achieve online business success. And it’s really very simple to see why we do what we do, because the statistics tell us that we’re heading to an environment, a society, a reality. We’re having an online presence is pretty much a prerequisite for success because that is where consumers are going, and for good reason.
At 01:
00 A.m. In Slovakia, Europe, you could buy something from your local Home Depot or Amazon and have it shipped home before you get home in the next two days. And that’s powerful. The ability to keep your store open 24/7 keep your business open 24/7 and market to the ideal client and give them the marketing message and information that will help them to make a decision to do business with you at 100% performance. So there is no being fatigued or being upset. Your emotions wound up a bit, so your sales pitch isn’t as good. No, you can give them your best, offer, your best service, 24/7 every time they get the best. How good can that be for your top line revenue? And that’s what’s happening here. Ideally, what we do at Zeilhan is that we help you run a successful business online. And what does that mean? Well, you need to be online. So you might be a plumber, you might be an electrician, you might be a lawyer, you might be a doctor, you might have a store, for example, selling antiques and weirs or toys. Whatever the business is that you run, you need to have an online version of your business so that when it’s midnight and you have closed your shop, someone is running home or they are the other side of the globe, like our Slovakia example just now. You can still market to them, you can still serve them, you can still communicate with them even while you sleep. Warren Buffett is famous for saying that you need to find a way to make money while you sleep or you’re going to work until you die. Now, with a website that is conversion optimized. Conversion-optimized website is one where when someone goes there, there are tools and a system in place to move that person from a website visitor to being an actual client or a customer of your business that refers your business to friends and family. Starting with a conversion optimized website and marketing strategy to help your business succeed in terms of attracting the right clients and building a relationship with them is at the very core of what we do. And I say core because both of them go hand in hand. It makes no sense to give you a website and send you home. It makes no sense to market to a website that is not optimized for conversion. And it makes no sense to do both of those and tell you that you need to figure it out. We handle the marketing for your business online. We handle client generation, lead generation. You only need to go and speak to the prospect, close the deal and offer wonderful services. You run a restaurant, you only need to ensure that every meal is wonderfully prepared, delicious and on time. We worry about getting you those well needed diners for your restaurant in this example. But that is why we started Zeilhan, because there is a deficit. Like we said, 19% of businesses believe that with a website they will increase their revenues 25% in three years. But most businesses don’t know how to get this done. I’d like to thank you for listening to episode one of online business systems on Zeilhan’s podcast, brought to you by Zeilhan Systems Limited and our Zeilhan Startup Kit, where for $49 per day or $1,500 per month, we take your business online with a conversion optimized website and a PPC campaign. Managed, optimized and maintained by a team of experts, expert web developers, expert marketers, working twenty four seven to help you achieve your business goals. You can sign up by visiting Startup zeilhan.com. startup.zeilhan.com and clicking ‘Get Startup Kit.’ The first twelve clients will get up to 20% of the entire year subscription. So we have two plans. We have the Startup plan, which is pretty much a conversion optimized website and PPC campaign. We host, secure, manage and update your website for you. We design and engineer and optimize your PPC campaign for you. We combine that with your conversion optimized website and lead generation to help you get more leads and clients for your business. That’s for the same price that you would pay a very rookie Facebook ads marketer, which is $1,500 per month or $49 per day, depending on how you split the month. You’re getting 10% off the entire year, so that’s over a month free. And our next plan is the Pro plan. You get everything in the start up plan, which is website, the marketing, the team and the hosting and the security. You get all of that the lead Generation. But we also manage your emails for you. Why do we manage your emails? We manage your emails because we’re using email marketing and sending emails to your email list on a frequent basis. With a lead Generation strategy and a Conversion Optimized Strategy, you will find that your leads are being converted to clients. And when they convert to clients, it’s because they know you, love you, trust you and get the right offer at the right time. Pro Plan is $2,500 per month, but we’re giving you 20% off for the entire year if you are among the first twelve clients that we have. So you get to save pretty much $6,000, which that’s a few months free, isn’t it? Now, if you are a business owner and Entrepreneur who needs more clients, need to increase revenues, need more sales, then the Zeilhan Startup Kit can be your foot in the door of getting your business online for just $1,500 per month. Or you can go and have The Pro Plan for $2,500 per month. The only thing that you need to do is go to startup.zeilhan.com, startup.zeilhan.com, and click ‘Get Startup Kit’ and Be one of the first twelve clients who will get up to 20% off. Now, if you know someone and this is where it gets interesting, if you know someone who is an entrepreneur or a business owner and they could benefit from these services, you see them struggling and you want to help them get a better hold of things in their business, then you can become an Affiliate of Zeilhan. Now. Our affiliates are handsomely paid. We start Payouts at $300, and it goes up to $500 per referral that is successfully signed. And to get started, go to affiliates.zeilhan.com, so affiliates.zeilhan.com, and Sign up, refer a friend or family member, or you can refer your entire audience and you can get paid $300 to $500 per referred client. This has been episode one of Online Business Systems. Why We Started. Brought to you by Zeilhan Systems Limited. In our next episode, we will be looking at The Online Business System. We’re going to look at what an online business system is. Why is it that your business needs one to be successful? And how is it that you can get started? So we’re going to look at all The moving parts, the website, the marketing, the sales strategy, your distribution for clients And Products And services, and everything that goes into starting and running a successful business strategically online. And this doesn’t apply only to online businesses, as you would have learned from this episode. I have been your host for the Online Business Systems today. My name is Jabez Roberts. Take care until next time.